by Jesse Park | Oct 2, 2012 | Marketing, Variable Data
Technology is cool. It opens up a whole new world of marketing opportunities—email blasts, pURLs, PDA pushdowns, RSS feeds, tweets. But what happens to your message when the BlackBerry battery is drained, or your format isn’t compatible with your prospect’s device?...
by Jesse Park | Sep 25, 2012 | Print
Sometimes a project needs a little extra something to make it stand out. A few little finishing touches can take a design from good to great. You can choose from a number of creative finishing options, such as varnishes, die cutting and embossing. Although you don’t...
by Jesse Park | Sep 18, 2012 | Print
Thomas Edison said, “Good fortune is what happens when opportunity meets with planning.” Most successful printing projects don’t happen by accident; they start with a good plan. No matter what the project is, it will require many decisions, and you want...
by Jesse Park | Sep 11, 2012 | Print
After you spend some time with any piece of software, you start to get used to it. You learn ts ins and outs, and you start to wish, “if only it would do…” The great thing about publishing software is that you can often get that wish. All major publishing programs...
by Jesse Park | Sep 4, 2012 | Marketing
Everywhere you look
these days, you’re bombarded with data about how much money marketers are putting into their Internet presences. E-mail marketing. Web site development. Search engine optimization. Banner ads. Social networking. This creates the impression that...
