by Jesse Park | Jul 17, 2012 | Marketing
You may have run across the term Life Time Value of a customer or LTV. It is a common marketing buzzword, and you often hear about it in the context of Customer Relationship Management (CRM). The basics of LTV and CRM mostly come down to tracking and retaining your...
by Jesse Park | Jul 11, 2012 | Print
Style sheets, also known as “paragraph styles” and “character styles,” are among the most powerful yet often underutilized features in today’s page layout software. Styles help ensure that typographic characteristics are used consistently throughout a document, and...
by Jesse Park | Jun 26, 2012 | Mail/Postal, Marketing, News
In an effort to allow your mail to be even more marketable, the USPS recently announced a new formal picture permit indicia program. This new program allows the mailer to send out mail with a company’s logo, photos, other branded images or graphics as part of...
by Jesse Park | Jun 19, 2012 | Marketing, QR Codes
One of the hottest topics in print these days is the use of quick response (QR) codes. When scanned with a smartphone, these codes take people directly to the Web. This gives smartphone users an immediate way to respond to your marketing pieces, even if they aren’t at...
by Jesse Park | Jun 12, 2012 | Print
History Considering that paper has been around for almost 2000 years, it’s surprising how much there is to know about it. The manufacture of paper has come along way over the years. The first recorded invention of paper was in 105 A.D. A Chinese court official...
