by Mike Montalto | Sep 25, 2025 | Data + Analytics, Nonprofit Marketing
Intentionally focusing on data-driven communications can seem scary to many nonprofits. We’ve become accustomed to standard metric reports in the performance dashboards built into our donor management systems. And we’re comfortable doing things the way we’ve always...
by Mike Montalto | Sep 18, 2025 | Donor Acquisition, Personalization
You know no two donors are the same. So why would you assume your entire donor base wants to engage with your organization in the same way? Still, too many nonprofits fail to accommodate donor preferences in their outreach. If you want to build strong relationships...
by Mike Montalto | Sep 4, 2025 | Giving Tuesday, Nonprofit Marketing
You know the year-end fundraising season is going to come up fast again. And you probably already have some pieces of your campaign in place from last year. Maybe you’re reusing last year’s GivingTuesday copy, because it worked just fine. Everything is moving along...
by Mike Montalto | Aug 21, 2025 | Giving Tuesday, Nonprofit Marketing
Don’t wait until the day before Thanksgiving to make sure you are squared away with your GivingTuesday campaign. Let’s be real. Your audience can tell the difference between a campaign thrown together at the last minute and one that was well thought out and...
by Mike Montalto | Aug 7, 2025 | Appeals, Integrated Marketing, Online Donations
As you know, fundraising takes patience. It’s a lot of work to reach potential donors, engage them, and encourage them to support you long-term. But that doesn’t mean you can’t raise more money now by making sure it’s easy to give. We often don’t see the results of...
