AMP’D ARCHIVES
When nonprofit professionals think about donor acquisition, they are often focused on securing a first-time donation. But did you know a donor’s second gift is probably the most important one they will make to your organization? Securing a second gift from new donors...
We know you thanked every donor who gave during your year-end fundraising push. However, if your stewardship strategy was one and done, you’re going to have a hard time trying to retain donors. Donor retention is top of mind for fundraising professionals during the...
Did you miss our online chat with Amy Boroff and Gwenn Heller-DellaPelle, the Director of Development at Cornerstone Family Programs & Morristown Neighborhood House on January 27? Watch this recording of our latest webinar to learn how nonprofit professionals are...
It’s almost January and you’re nearly through the big year-end fundraising push! Pat yourself on the back for your hard work so far. You deserve it! But your work is not done on January 1. In 2021, fundraisers should plan to take their existing strategies to the next...
The COVID-19 pandemic has dramatically altered the fundraising landscape. Gone are the days where you could safely shake hands with donors at a charity gala or easily sit down for coffee and converse with a major gift prospect. Stay-at-home orders may be lifted in...
It’s no secret. Donors want to know the real impact of every donation they make. We’re talking about specific, tangible ways to help donors understand they’ve impacted a cause that’s important to them. In fact, 80 percent of respondents feel it is important to know...
You know that no two donors are the same. So why would you assume that your entire donor base wants to engage with your organization in the same way? Yet, too many nonprofits fail to accommodate donor preferences in their communications strategy. If you want to build...
We’re now deep into the coronavirus pandemic. There have been some encouraging signs in some areas of the United States. But some areas still seem quite far off from “returning to normal.” This realization has many fundraisers wondering how they can start regenerating...
If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?”...
If you work at a nonprofit, you probably spend a lot of time building relationships with your donors. And you probably have a lot of ways to keep your high-level major donors happy and ready to give. But is your nonprofit also taking steps to make the most of small...