AMP’D ARCHIVES
It’s no secret. Donors want to know the real impact of every donation. We’re talking about specific, tangible ways to help donors understand the difference they make through their support. In fact, 80 percent of donors feel it is important to know the real outcomes of...
Let’s face the facts. It doesn’t matter if your emails are technically sound and your print pieces and website are well designed and engaging if your nonprofit’s message doesn’t resonate with donors. When’s the last time you sat down and thought about how your...
As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any given donor before you reach out and ask for support. After all, your at-risk donors will need...
You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...
It’s no secret. Nonprofits raise more money when they acquire long-term donors who give again and again over time. Yet, many fundraisers still struggle with donor retention. And one of the main reasons is because they do not have a compelling new donor welcome kit....
In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have, than it is to acquire new ones. But the reality is, with so much on a...
Feeling unappreciated is one of the most common reasons a donor will stop giving to your nonprofit. But when communications flow, relationships grow! So, one of the best ways to retain more of your donors is to focus on what they are hearing in between appeals. A...
We hope you met all your goals and raised a lot of money that will help make the world a better place this appeal season. But your work isn’t done! And you can do even more if you make it a priority to retain year-end donors! You already know making sure your current...
Buckle up because you’re about to read some really important advice! In short, you need to resist the urge to take your foot off the gas when the dust settles after Giving Tuesday. We know, the last few weeks have been a whirlwind. And we’re not out of the weeds yet....
If you work at a nonprofit, you probably spend a lot of time building relationships with your donors. And you probably have a lot of ways to keep your high-level major donors happy and ready to give. But is your nonprofit also taking steps to make the most of small...