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10 smart strategies for promoting planned giving (that actually work).

10 smart strategies for promoting planned giving (that actually work).

by Mike Montalto | Apr 17, 2025 | Guest Blogs, Nonprofit Marketing

Guest blog by Viken Mikaelian, PlannedGiving.com Planned giving can get complicated, but promoting it shouldn’t be. Whether you’re trying to reach high-net-worth donors or just getting your nonprofit’s planned giving program off the ground, these ten strategies will...
Key questions to answer before your next campaign.

Key questions to answer before your next campaign.

by Mike Montalto | Apr 10, 2025 | Data + Analytics, Nonprofit Marketing

A more efficient fundraising strategy means you will spend less, raise more, and direct more of those fundraising dollars toward your mission. There’s always more to do to support your cause. So don’t stop when you hit your goals and feel that sense of accomplishment....
Data-driven personalization will amplifi your outreach.

Data-driven personalization will amplifi your outreach.

by Mike Montalto | Mar 27, 2025 | Data + Analytics

You know donors are more willing to engage when they receive individualized communications that bring them closer to your mission, work, and organization. And it’s no secret that data-driven personalization strategies are still some of the most effective ways to...
3 ways to raise more with your nonprofit’s ask string.

3 ways to raise more with your nonprofit’s ask string.

by Mike Montalto | Mar 13, 2025 | Fundraising, Nonprofit Marketing

Did you raise less than you expected this year-end giving season? Well, you probably want to find out what went wrong before your spring appeal. And your nonprofit’s ask string might be to blame! You should be rewarded for creating communications that feel...
Are you still struggling to retain donors?

Are you still struggling to retain donors?

by Mike Montalto | Feb 27, 2025 | Donor Retention, Donor Stewardship, Nonprofit Marketing

Discussions around retention strategies come up every year. And every year, we promise to do more to ensure our donors stick around. Yet, retention rates have not drastically improved. It’s no secret. Long-term, repeat donors help you raise more money. Yet, the...
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