Your work isn’t done once you’ve thought through your capital campaign’s strategic message and developed a brand that communicates what your capital campaign is all about. You still need to use these elements to create a compelling case for support that explains why...
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Capital Campaigns
Building a strategic plan for your capital campaign communications.
As fundraisers, we often pride ourselves on our ability to wear multiple hats, be adjustable, and pivot on the fly. But it’s better to be proactive than reactive, especially with big projects. So, it’s important to think ahead and build a strategic plan for your...
What should you know about capital campaign branding?
You want to make a good first impression when you’re launching a new fundraising initiative. And your capital campaign branding is the first step in helping your audience understand why this campaign is so important! What’s the first thing that comes to mind when you...