AMP’D ARCHIVES
Fundraising organizations tend to struggle with two things when it comes to their communications: over soliciting and over-sending. The result of sending out appeals and communicating too much is audience disenchantment. There are a lot of things that fundraisers and...
When it comes to fundraising—particularly in the higher education space—it's hard to make a connection, let alone choose the right channel with which to make said connection. Colleges tend to opt for direct mail, which works for some, but for their alumni (especially...
With many fundraisers looking ahead toward fall and planning their strategies for raising serious end-of-year dollars, it's easy to let tangible goals slip away in an effort to capture as many gifts from as many places possible. Going into the busiest fundraising...
Summer often marks the beginning of the fiscal year for many nonprofits and fundraising organizations; and while it's a great time to break creative boundaries and reflect, some organizations are facing more serious challenges. The not-so-bright side of entering a new...
Integrated marketing, while typically utilized in the for-profit world, isn't relegated to that sector alone. Many nonprofits use integrated strategies to communicate with their constituency throughout the year for appeals, stewardship, and general awareness or...
Extending the donor communication life cycle is crucial if you want new (and new-ish) donors to continue giving to your organization. Before you get to the end of a campaign or campaign year, a plan for how all donors are going to be stewarded should be in place....