It's nearing the end of the work day. The air outside is crisp and the sun has already begun tucking itself behind trees and buildings, hiding away until tomorrow. You set your auto-responder for the holiday, schedule your social media posts, pack up your things and...
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Cool Subject Line. But Did Anyone Actually Open That E-mail?
If we've said it once, we've said it a hundred times: an abundance of information has led to attention scarcity. Every one of your prospects, customers, or general constituents gets a ton of e-mail each day and most of it goes unopened. Because of the numbers alone,...
Actionable Analytics: The Next Frontier
By now you are probably sold on the fact that relevant communications are better than generic ones. If you have no idea what we’re talking about, read up on our last 2 blog posts. With today's technology, providing a more personalized and targeted message is crucial...