What are psychographics? Just as demographics describe what your customers look like (age, gender, ethnicity, income), psychographics describe how your customers think and behave. This gives you another way to segment or personalize your direct mail to make it more...
AMP’D ARCHIVES
Marketing
Pushing the Envelope
Marketers thoughtfully develop the inside components of a direct mail package. But the best letter, replete with features and benefits and a measurable call to action, is worthless if it’s never read. The envelope is the key tool that determines whether your direct...
Tips on Building a Better Brochure
People often ask too much of the lowly brochure. Some think that just having a “good brochure” will fix a myriad of marketing problems. Unfortunately, that’s not the case. Too many brochures are asked to do too much for too many. However, with a little bit of...
QR Codes Are Everywhere!
You are starting to see them everywhere. They look like square jigsaw puzzles, sometimes in color but most often in black-and-white. They are in magazine advertisements, on billboards, on websites, and on business cards. They are quick response codes, or QR codes...
Finding the Right Data is Easier Than You Think!
In order to produce a successful 1:1 printing campaign, all you have to have is a great database, right? Not quite. Producing a successful 1:1 print campaign starts with having a great database, but even once you have the data, you have to figure out what to do with...