Want to sell or fundraise more? Try building relationships with your customers. Yes, it really can be that simple. People like to do business with people. More specifically, they like to do business with people who care about them, who listen to what they have to say,...
AMP’D ARCHIVES
Marketing
Create Sales Literature That Sells
Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. Eye-catching design grabs attention, but a provocative headline and compelling text convinces the reader to consider what you have to say. It’s a...
Tell It With An Infographic
You’ve heard the expression “a picture is worth a thousand words.” In today’s busy consumer culture, you can often get your point across more effectively in a visual form than you can in running text. Enter the infographic. Infographics (or “informational graphics”)...
Smart Strategies for Maximizing Print
All around us, we hear about the benefits of going paperless. When it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries a gravitas that inspires confidence and...
How Do You Measure Campaign Success?
How do you evaluate the success of your personalized printing campaigns? Response rates? That’s a good first measure, but it is a very limited measure of your marketing efforts. To properly evaluate the performance of your 1:1 campaigns, you should be using some or...
Separating Mars from Venus
When it comes to designing and developing your print campaigns, do you take the gender of the recipient into account? If not, you should. Research shows that the brains of men and women are organized differently, and those differences affect the way we think and...
About Spot Colors
As per the image to the right, “color” in these studies often refers to full color printing or process color printing. However, even using spot color printing can have the same beneficial effects on direct mail response. In process color printing, we overprint...
Preventing Customer Attrition
When we think about personalized, data-driven communications, we often think about boosting sales. Why not? It’s a highly effective use for 1:1 (personalized) printing. But there are many other uses of 1:1 printing that can boost your bottom line, too. Are you taking...
The Corporate Brochure Modern Makeover
Critics say corporate brochures are glossy, brag-and-boast budget suckers that virtually no one reads. Under the old rules of corporate brochure design, that was often true. Today, however, the corporate brochure has evolved from a stand-alone, one-way promotional...
Print: The New Opportunity
Companies have been wooed to invest more dollars in electronic marketing by the promise of comparatively low-cost campaigns that can be tracked and measured easily, leading pundits to conclude that print is a dying element of the marketing mix. The truth is that print...