Technology is cool. It opens up a whole new world of marketing opportunities—email blasts, pURLs, PDA pushdowns, RSS feeds, tweets. But what happens to your message when the BlackBerry battery is drained, or your format isn’t compatible with your prospect’s device?...
AMP’D ARCHIVES
Variable Data
A/B Testing: Gaining Insight Through Dividing and Analyzing
If you want more results from your direct mail or other marketing efforts, you need to continually refine your campaigns over time. Test new graphics. Test new messaging. Test new offers. That means A/B testing. While A/B testing sounds complicated, it’s not. It’s...
Your Customers Have a Secret
What truly motivates your customers? Here’s the hard truth: No one wants to buy your product or service. What your customers do want is an answer to one of their basic psychological motivations—needs, wants, desires and fears. NEEDS are things you think you must...
Why Personalize Print?
Because tailor-made marketing messages are on the cutting edge More and more, we are hearing about one to one (1:1) printing or “print personalization” (using printed pieces, often with four-color text and graphics, to talk directly to recipients based on name,...
Digital Printing’s “Double Feature”
Do you think of digital printing as an output technology or a marketing model? This is an important question, especially in today’s challenging business environment—because it’s both. If you don’t think of digital printing this way, maybe you need to rethink digital...
One to One Printing Success Through Measurement
When we think about success with a print strategy, specifically one to one printing (also known as variable data or variable content print), we often think about data. How much data do we have? How clean is it? How is it used? Rarely do we ask one of the most...
Print Smarter
If you have noticed your mailbox filling up again, there’s a reason. After a long period of decline, marketers are starting to mail again. It doesn’t take a rocket scientist to figure out why. Print works. It might not twist and spin and play interactive games like...
Use Your Data to Describe and Predict
“Describe and predict” starts with understanding what your customers look like. Once you understand this, you can compare their profiles against well-known demographic and psychographic patterns to anticipate how they might behave. This becomes the basis of a more...
Psychographics Can Help Your Marketing Communications and Direct Mail
What are psychographics? Just as demographics describe what your customers look like (age, gender, ethnicity, income), psychographics describe how your customers think and behave. This gives you another way to segment or personalize your direct mail to make it more...
Think Personalization, Think Green
When you think about personalization, do you think about lower cost per lead, higher per order values and increased ROI? You should. But you should also get excited about how 1:1 printing helps you go green. Let’s look at three examples of how 1:1 printing can...