Content to help you
rise above the noise.
The summer is almost behind us, and fundraisers like yourself are spinning their wheels and starting to think ahead about the 2024 year-end campaign season. So don’t just burn rubber! It’s always great to be proactive. But you’ve got a lot on your mind, and it’s not...
The summer is almost behind us, and fundraisers like yourself are spinning their wheels and starting to think ahead about the 2024 year-end campaign season. So don’t just burn rubber! It’s always great to be proactive. But you’ve got a lot on your mind, and it’s not...
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
Don’t press the panic button! We warned you this was coming. But we understand why you’d be concerned when you see such drastic fluctuations in your email open rate! Remember, Apple Mail’s privacy protection feature was rolled out as part of iOS 15 on September 20,...
Let’s face the facts. It doesn’t matter if your emails are technically sound and your print pieces and website are well designed and engaging if your nonprofit’s message doesn’t resonate with donors. When’s the last time you sat down and thought about how your...
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