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One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor that their...
One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor that their...
Thanksgiving is coming up fast. And after a deliciously long weekend, fundraisers everywhere will turn their attention to GivingTuesday. But don’t throw in the towel if you haven’t started planning for the world’s only official day of giving. In the spirit of...
Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. And personalized landing pages, or PURLs, have been around for a few years. But many nonprofits are still not using them to their advantage. Instead of asking...
It’s no secret. Donors want to know the real impact of every donation. We’re talking about specific, tangible ways to help donors understand the difference they make through their support. In fact, 80 percent of donors feel it is important to know the real outcomes of...
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