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What do at-risk donors want to hear?

What do at-risk donors want to hear?

by Mike Montalto | Sep 28, 2023 | Donor Acquisition, Donor Retention, Nonprofit Marketing

As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any donor before you ask for support. After all, your at-risk donors will need to hear a very...
Finding supporters who fit your ideal donor profile.

Finding supporters who fit your ideal donor profile.

by Mike Montalto | Apr 13, 2023 | Donor Acquisition, Strategy

Donor acquisition is always on the minds of nonprofit professionals. Yes, it is important to grow your donor base consistently. But don’t just cast a wide net and play the numbers game, hoping someone out there will give! You can do more to advance your mission if you...
Six strategies for securing a second gift.

Six strategies for securing a second gift.

by Mike Montalto | Apr 6, 2023 | Donor Acquisition, Donor Retention, Nonprofit Marketing

When nonprofit professionals think about donor acquisition, they’re often focused on securing a first-time donation. But did you know a donor’s second gift is probably the most important one they will make to your organization? Securing a second gift from new...

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