by Mike Montalto | Dec 18, 2025 | Donor Acquisition, Nonprofit Marketing
When overwhelmed fundraisers think about donor acquisition, they usually celebrate the first gift. And acquiring a new donor is a big win! But the real opportunity is about securing a second gift from donors who gave on GivingTuesday or to your year-end appeal. This...
by Mike Montalto | Nov 13, 2025 | Donor Retention, Nonprofit Marketing
As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any donor before you ask for support. After all, your at-risk donors will need to hear a very...
by Mike Montalto | Apr 13, 2023 | Donor Acquisition, Strategy
Donor acquisition is always on the minds of nonprofit professionals. Yes, it is important to grow your donor base consistently. But don’t just cast a wide net and play the numbers game, hoping someone out there will give! You can do more to advance your mission if you...
