by Mike Montalto | Jul 28, 2022 | Donor Acquisition, Donor Retention, Nonprofit Marketing
As you know, being personal and relevant is a critical component of any fundraising strategy. So, it’s important to consider the current state of your relationship with any given donor before you reach out and ask for support. After all, your at-risk donors will need...
by Mike Montalto | Jul 22, 2021 | Donor Acquisition, Donor Stewardship, Strategy
Donor acquisition is always on the minds of nonprofit professionals. Yes, it is important to consistently grow your donor base. But don’t just cast a wide net and play the numbers game, hoping someone out there will give! You can do more to advance your mission if you...
by Mike Montalto | Jun 10, 2021 | Appeals, Donor Acquisition, Donor Retention
When nonprofit professionals think about donor acquisition, they are often focused on securing a first-time donation. But did you know a donor’s second gift is probably the most important one they will make to your organization? Securing a second gift from new donors...
