by Mike Montalto | Sep 22, 2022 | Integrated Marketing, Nonprofit Marketing, Strategy
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
by Mike Montalto | Aug 18, 2022 | Appeals, Nonprofit Marketing, Personalization
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
by Mike Montalto | Aug 4, 2022 | Branding, Donor Retention, Nonprofit Marketing
Let’s face the facts. It doesn’t matter if your emails are technically sound and your print pieces and website are well designed and engaging if your nonprofit’s message doesn’t resonate with donors. When’s the last time you sat down and thought about how your...
by Mike Montalto | Jul 21, 2022 | E-mail, Integrated Marketing, Mail/Postal
As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your nonprofit’s mailing list is key to ensuring you’re engaging with donors effectively. Often, less is more. But many fundraisers hesitate to...
by Mike Montalto | Jul 7, 2022 | Data + Analytics, E-mail, Online Donations
So, your fundraising emails are getting a ton of opens and clicks. But once potential donors arrive at your online giving page, they disappear! Few things are more frustrating for nonprofits than putting so much work into an appeal, only to see users stop short of...
