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How you can tell a more donor-centric story.

How you can tell a more donor-centric story.

by Mike Montalto | Jul 14, 2022 | Nonprofit Marketing, Personalization, Storytelling

You know there are a few key elements to any good story. And you’re probably already using many of them in your appeals and other communications. But you need to help your donors see the difference their support really makes by telling a donor-centric story. Believe...
Don’t Neglect Your Story’s Hero: Stewardship Storytelling for Nonprofits

Don’t Neglect Your Story’s Hero: Stewardship Storytelling for Nonprofits

by Mike Montalto | Jul 26, 2018 | Donor Stewardship, Fundraising, Strategy

Every story needs a hero. Without a strong protagonist, we would have no one to root for in our favorite movies, books, or in life. Everyone looks up to the hero; the model of selflessness, strength, and justice. In your organization’s storytelling efforts, you need...

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