by Mike Montalto | May 24, 2018 | Digital, Fundraising, Personalization
In our last post, we discussed how to apply personalization methods to print materials and direct mail through variable data printing. In that article, we hinted at how targeted direct mail can accompany digital strategies. This post will focus on applying...
by Mike Montalto | May 17, 2018 | Fundraising, Mail/Postal, Personalization
We’ve talked a lot about how personalizing communication materials helps nonprofits build relationships with their donors. Now that we’ve touched on why your organization needs to personalize communications, general strategies for implementing versioned and variable...
by Mike Montalto | May 10, 2018 | Fundraising, Personalization, Variable Data
As a fundraiser, you probably already know why personalized content is much more effective for fundraising than a mass appeal strategy. And you also know that you will need a lot of information in an organized donor data base to make your content feel personal and...
by Jade Lien | Jun 10, 2015 | Fundraising
Many nonprofits are wrapping up their spring appeals and fundraising events. All of that intense momentum has evened out, and now organizations are barreling head-first into the dog days of summer. The thought of coming up with a fundraising strategy this time of year...
