by Jade Lien | Sep 29, 2016 | Uncategorized
Facebook Twitter Google+ LinkedIn In our primarily digital world, it stands to reason that most nonprofits now have online donation pages. There are so many benefits to offering a way for interested donors and prospects to make a gift online. The immediacy of the...
by Jade Lien | Sep 22, 2016 | Donor Stewardship, Fundraising
Fundraising organizations tend to struggle with two things when it comes to their communications: over soliciting and over-sending. The result of sending out appeals and communicating too much is audience disenchantment. There are a lot of things that fundraisers and...
by Jade Lien | Sep 7, 2016 | E-mail, Fundraising, Integrated Marketing, Mail/Postal, Marketing
September marks the beginning of the school year, and educational institutions are swarmed with incoming students and a host of new challenges. Each new class brings new pupils as well as their parents and family members. Why is that significant? Because for...
by Jade Lien | Aug 24, 2016 | Donor Stewardship, Fundraising, Mail/Postal
When it comes to fundraising—particularly in the higher education space—it’s hard to make a connection, let alone choose the right channel with which to make said connection. Colleges tend to opt for direct mail, which works for some, but for their alumni...
by Jade Lien | Aug 17, 2016 | Donor Stewardship, Fundraising
With many fundraisers looking ahead toward fall and planning their strategies for raising serious end-of-year dollars, it’s easy to let tangible goals slip away in an effort to capture as many gifts from as many places possible. Going into the busiest...
