by Jesse Park | Sep 14, 2011 | News
In the beginning of September, Hurricane Irene ripped through the Northeast creating havoc for the New York Metro Area. Alerts were sent out for New York City and New Jersey, but the real damage came right after the storm in New Jersey with record flooding. And...
by Jesse Park | Aug 2, 2011 | Green Printing, Variable Data
When you think about personalization, do you think about lower cost per lead, higher per order values and increased ROI? You should. But you should also get excited about how 1:1 printing helps you go green. Let’s look at three examples of how 1:1 printing can...
by Jesse Park | Jul 11, 2011 | Marketing
People often ask too much of the lowly brochure. Some think that just having a “good brochure” will fix a myriad of marketing problems. Unfortunately, that’s not the case. Too many brochures are asked to do too much for too many. However, with a little bit of...
by Jesse Park | Jun 28, 2011 | Mail/Postal, Variable Data
Think you’re being more effective by switching from traditional to digital media? Especially in the 18–34-year-old demographic? Think again! Two recent studies suggest that variable print may be far more effective, even among this coveted age group. A recent study...
by Jesse Park | May 24, 2011 | News, QR Codes
The USPS recently finalized a summer blockbuster postage promotion – a postage savings of 3% for utilizing mobile barcodes such as QR Codes in your marketing material. The following is some general facts about the promotion. When is the promotional period? The...
