by Jesse Park | Feb 12, 2013 | Mail/Postal, Marketing, Variable Data
Did you know that you can save money on your print marketing and increase your marketing effectiveness at the same time? You might equate saving money with choosing less expensive paper or printing less, but it’s really about targeting and optimization. Here are three...
by Jesse Park | Feb 5, 2013 | Print
In this age of Comic Sans, Times Roman, Arial and other “system” fonts, it’s easy to take type for granted. We’ve all seen documents that use more fonts per square inch than legibility, let alone aesthetics, can handle, resulting in a garish “font-o-rama.” What...
by Jesse Park | Jan 22, 2013 | Mail/Postal, News
For 2013 the USPS has rolled out several new promotions that will go throughout the year. Below is an overview of each of the promotions and how to get more details about each one. Mobile Coupon and/or Click-to-Call, March 1 – April 30, 2013 This is actually 2...
by Jesse Park | Jan 15, 2013 | Marketing
Brand recognition is of paramount importance when building relationships with your clients. Repetitively viewing your company’s name will allow your company to subconsciously be included into your clients buying strategy. According to marketing consulting firm The...
by Jesse Park | Jan 8, 2013 | Print
Amid the excitement of getting a brochure printed, it can be easy to forget about the last step: folding. However, correct folding of the paper is an important part of a printed piece. Incorrect folding can result in a piece that doesn’t lie flat or margins that look...
