by Jesse Park | Dec 4, 2012 | Green Printing
Ask 10 different people what constitutes “green printing” and you’ll likely get 10 different answers. These will range from “using recycled paper” to “looking for Forest Stewardship Council (FSC) or Sustainable Green Printing (SGP) certification for printers and...
by Jesse Park | Nov 27, 2012 | Marketing, Variable Data
One of the biggest misconceptions about one to one (personalized) printing is that marketers don’t have the data to drive it. This might be true in some cases, but it also can be more perception than reality. Often, marketers have more data than they realize. Maybe...
by Jesse Park | Oct 25, 2012 | Mail/Postal, News
Earlier this month, the United States Postal Service, announced their proposal for postage increases to take effect on January 27, 2013 and which has since passed the Postal Regulatory Commission (PRC) review. First Class letter stamps will rise a penny to 46 cents...
by Jesse Park | Oct 16, 2012 | Marketing
Each issue of Consumer Reports magazine includes a page called “Selling It: Goofs, Glitches and Gotchas,” a round–up of advertising, marketing and packaging “bloopers.” Occasionally, they show ads that feature the same models appearing in promotional materials for...
by Jesse Park | Oct 9, 2012 | Print
Before you ever board an airplane, the pilot has already preflighted the aircraft by making sure that everything works. They do this every time that they fly because it is much safer, easier and cheaper to find mistakes before they take off. For similar reasons, we...
