by Mike Montalto | Jun 20, 2019 | Marketing, News, Strategy
Fundraisers know how hard it can be to cut through the noise. But it takes more than a well-planned communications strategy to make an impact. Nonprofits that engage with their audience more effectively all have one thing in common. They have a clear picture of their...
by Mike Montalto | Jun 13, 2019 | E-mail, Fundraising, Strategy
You don’t need us to tell you how hard it can be to get your nonprofit’s email campaign to stand out in an over-crowded world. The average office worker in the United States receives 121 emails per day. Almost half of those are considered spam. It’s important to...
by Mike Montalto | May 30, 2019 | Fundraising, Social Media, Strategy
We’re not the only ones who have called millennials the activist generation. In fact, an article in Forbes claimed that millennials will become the most generous generation in history. It’s known that people become more generous with age, and 84 percent of millennials...
by Mike Montalto | May 2, 2019 | Appeals, Fundraising, Strategy
We’ve said it before, and we’ll say it again. The fundraising landscape is not the same as it was five years ago. Despite that, we still see many nonprofits using their same appeal strategy, hoping for different results. As part of our ongoing mission to help...
by Mike Montalto | Apr 25, 2019 | Data + Analytics, Strategy, Video
Acquiring new donors takes a lot of time, effort and money. But it is still one of the first strategies nonprofits turn to when looking to boost revenue. Why not make more of the donors you already have instead? According to Bloomerang, 12 percent of a...
