by Mike Montalto | Sep 27, 2018 | Fundraising, Integrated Marketing, Strategy
Imagine walking in the day of your fundraising event and knowing any revenue generated was icing on the cake. The idea is to pay for all of your upfront expenses, like hall rentals, food, and entertainment with contributions collected from your event sponsors well in...
by Mike Montalto | Aug 16, 2018 | Donor Stewardship, Fundraising, Personalization
It feels good to be appreciated. Deep down, even the humblest individuals want to be acknowledged for doing something good. This is why it is so important to thank your donors. They made a selfless contribution to your organization, without expecting anything in...
by Mike Montalto | Aug 9, 2018 | Donor Stewardship, Fundraising, Strategy
Donor retention risks becoming nothing more than a buzzword in fundraising circles. Everyone talks about retention – not nearly enough do something about it. If you want to join those doing something about it, welcome to the club! You’re about to raise more money and...
by Mike Montalto | Aug 2, 2018 | Fundraising, Integrated Marketing, Strategy
Have you ever sat down to write a fundraising appeal and immediately became overwhelmed by the amount of information that you wanted to tell your audience? Don’t fall into the trap! As fundraisers, our instincts will tell us to share the pressing need for...
by Mike Montalto | Jul 26, 2018 | Donor Stewardship, Fundraising, Strategy
Every story needs a hero. Without a strong protagonist, we would have no one to root for in our favorite movies, books, or in life. Everyone looks up to the hero; the model of selflessness, strength, and justice. In your organization’s storytelling efforts, you need...
