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You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to M+R...
Good hygiene is a must, wouldn’t you agree? No, we’re not talking about showering regularly and putting on deodorant. This is a fundraising blog! We’re talking about your nonprofit’s data hygiene. As a fundraiser, you know the importance of strong donor data. ...
Are you overwhelmed by all the creative ways nonprofits use donor data? If so, this blog post is for you! It’s no secret. A data-driven strategy is crucial to your nonprofit’s fundraising success. But it takes a lot of work to rise above the noise with personalized...
Your nonprofit is probably starting to think about how to get a strong start to the new year. We’re almost through the year-end fundraising craziness. And January and February are the perfect months to run a lapsed donor campaign to recapture your LYBUNTs. LYBUNTs, or...
You worked hard this year-end appeal season. Hopefully, it paid off, and you raised a lot of money! But do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is significant....
You don’t need us to tell you it’s a good idea to A/B test your nonprofit’s communications. But when you’re hitting your fundraising goals, and things are good, it can become a little too tempting to maintain the status quo. But you should always be looking for ways...
As a fundraiser, you know the importance of strong donor data. But you need an organized database to get your data working for you. If you’re having trouble making sense of your data, it may be time for a data audit. Feeling limited is frustrating. Yet many...
Many independent schools and universities are looking for ways to do more with their data. As you know, every organization is different. But despite having different missions, audiences, and goals, we can all do more with a data-driven approach. You’re more likely to...
Do you feel like your development team is being asked to do more with less? It’s always important to get the most out of your efforts. And improving your fundraising efficacy is critical when budgets are stretched thin! So, what are the key areas to look at when...
Have you ever come up with an amazing appeal package but didn’t get the results you were expecting? Well, your nonprofit’s ask string might be to blame! You should be rewarded for creating communications that feel personal, tell a donor-centric story, and explain the...