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You know donors are more willing to engage when they receive individualized communications that bring them closer to your mission, work, and organization. And it’s no secret that data-driven personalization strategies are still some of the most effective ways to...
It’s no secret. Successful fundraising campaigns involve prioritizing donors to reach the right supporters with the right message that inspires someone to make a difference. But determining who those donors are isn’t always easy. Sending everything to everyone is not...
Do you feel like your development team is being asked to do more with less? It’s always important to get the most out of your efforts. And improving your fundraising efficacy is critical when budgets are stretched thin! So, what are the key areas to look at when...
You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to M+R...
Good hygiene is a must, wouldn’t you agree? No, we’re not talking about showering regularly and putting on deodorant. This is a fundraising blog! We’re talking about your nonprofit’s data hygiene. As a fundraiser, you know the importance of strong donor data....
Are you overwhelmed by all the creative ways nonprofits use donor data? If so, this blog post is for you! It’s no secret. A data-driven strategy is crucial to your nonprofit’s fundraising success. But it takes a lot of work to rise above the noise with personalized...
Your nonprofit is probably starting to think about how to get a strong start to the new year. We’re almost through the year-end fundraising craziness. And January and February are the perfect months to run a lapsed donor campaign to recapture your LYBUNTs. LYBUNTs, or...
You worked hard this year-end appeal season. Hopefully, it paid off, and you raised a lot of money! But do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is significant....
You don’t need us to tell you it’s a good idea to A/B test your nonprofit’s communications. But when you’re hitting your fundraising goals, and things are good, it can become a little too tempting to maintain the status quo. But you should always be looking for ways...
As a fundraiser, you know the importance of strong donor data. But you need an organized database to get your data working for you. If you’re having trouble making sense of your data, it may be time for a data audit. Feeling limited is frustrating. Yet many...