Don’t press the panic button! We warned you this was coming. But we understand why you’d be concerned when you see such drastic fluctuations in your email open rate! Remember, Apple Mail’s privacy protection feature was rolled out as part of iOS 15 on September 20,...
AMP’D ARCHIVES
Can you improve your donor conversion rate?
So, your fundraising emails are getting a ton of opens and clicks. But once potential donors arrive at your online giving page, they disappear! Few things are more frustrating for nonprofits than putting so much work into an appeal, only to see users stop short of...
Applying data-driven ask strings in your appeals.
If you've read our blog before, you know a lot of our advice relies on your nonprofit's ability to collect, store, and utilize strong data. It's true, whether you are building targeted audiences, creating more personal communications, or developing data-driven ask...
Being strategic with your post-event messages.
As you know, the fundraising landscape is always evolving. And there have never been more questions around nonprofit events. But whether you’re hosting a traditional fundraiser, a digital event, or using a hybrid model, you will need to follow up with effective...
Donor management, made easy.
How to simplify the way you manage donors. Guest blog by Georgie Moore, Content Marketer, Raisely.If you’re not all that data-savvy, the concept of donor management can seem daunting. It’s all about recording and tracking data, then using this information to foster...
5 key insights from Blackbaud’s 2021 Charitable Giving Report.
If you’re familiar with our blog, you know that data-driven fundraising is an essential part of our approach to nonprofit communications. And while it’s important to analyze your own donor data, it’s helpful to keep a finger on the pulse of the larger trends in our...
10 shocking fundraising statistics you should know about.
We’ve said it before, and we’ll say it again – the fundraising landscape is always evolving. And this has never been truer than it is today! If you’re like other fundraisers, you’re probably looking for ways to identify trends and stay ahead of the game. As nonprofit...
3 Ways You Can Learn More About Your Donors and Stay at Home
The COVID-19 pandemic has dramatically altered the fundraising landscape. Gone are the days where you could safely shake hands with donors at a charity gala or easily sit down for coffee and converse with a major gift prospect. Stay-at-home orders may be lifted in...
Four Fascinating Fundraising Metrics That Go Beyond ROI
As a fundraiser, I’m sure you’ve had this experience. You come up with a great new way for your organization to raise more money. Then, you pitch your plan to your nonprofit’s leadership and they undoubtedly ask, what’s the potential ROI? Of course, your nonprofit’s...
The Secrets of Upgrading and Retaining Mid-Level Donors
Acquiring new donors takes a lot of time, effort and money. But it is still one of the first strategies nonprofits turn to when looking to boost revenue. Why not make more of the donors you already have instead? According to Bloomerang, 12 percent of a nonprofit's...