AMP’D ARCHIVES
Integrated marketing is no longer reserved for the large corporation. In fact, this tactic has become common practice for nonprofits looking to optimize limited marketing budgets. Instead of trying to capture as many fish as possible in the largest pond one can find,...
Realizing your goals Special events, like all fundraising initiatives, are never truly over. Continuing to creatively communicate with your organization's supporters is key to retaining and growing gifts without feeling like you're always making an ask. Remember: the...
How do you scare the living daylights out of a development director in two words? Just say sponsorship journal. Why do we do it? Often the most time consuming yet easiest to back-burner, sponsorship journals are a huge part of special events. While...
2015 was a great year. We launched a new website, re-launched our blog with a new focus, grew our team, and became better acquainted with social media. In doing so, we have grown our audiences and made new friends in the nonprofit sector along the way. Each year can...
For years there has been a raging debate between staying with print or opting for more of a digital-only publishing platform. Digital does have staying power, but while we’ve seen e-readers, apps, and other devices come and go, print still stands the test of time. In...