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In order to communicate effectively with your donor base, you need to know at least a little bit about them. This means to create meaningful personalized materials, your organization will need to have at least some data about your donor base on hand. The good news is that you only need a small amount of data to get started with personalized content, and you probably already have a basic data for most of your base.
Nonprofit organizations have an enormous amount of data about their donors which can be used to take personalized materials and messaging even further. Successful implementation of personalization strategies result in increased donor retention and increased giving over time.
For most nonprofits and independent schools the end of the fiscal year is fast approaching. This means wrapping up appeals and attempting to recapture donors and prospects that have yet to make their gift. Though fundraisers have earned some much deserved downtime,...
Fundraising doesn't have to be complicated, but a simple Google search of "fundraising ideas" will yield myriad results that may convince you otherwise. While fundraising execution is different for every school or organization, the things that comprise the foundation...
Out of however many hundreds or thousands of people solicited, a pretty decent handful are going to end up on your donation page. Basic logic should indicate to you that of that "pretty decent handful," only a smaller-yet-equally-substantial handful will actually...
So you've decided to embark on a capital campaign. Congratulations! This is a huge step for any organization. You've probably done your strategic planning, outlined tasks and set goals, and determined what direction your organization will move in over the next 3 to 5...
Somewhere in the space between the general pool of low to moderately consistent donors and major gifts, a group of valuable individuals classified as mid-level donors exists within your organization's base of support. Bridging the gap between the low and high end...
Donor fatigue, a familiar phrase in the fundraising world, as a concept essentially means that donors (or prospects) get tired or burned out from over-solicitation. While the derivation of the expression may be relatively unknown, it's typically cited by the higher...
Last week we discussed how a change in your approach to storytelling can improve the quality and efficacy of communications with your constituency. While the items in Part One focus on a shift in behavior and thinking, this concluding post will outline tactical ways...
Stories are a huge part of nonprofit communications, and not without reason. Whether it's fundraising, general marketing, or face to face interactions; an organization's story is what moves the individual on the receiving end of the communication to a desired action....