When we think about “marketing smarter,” we often think about spending more money. But what if you could market smarter and save money at the same time? Especially when it comes to direct mail, there are many cost-saving measures that can save you money and boost your...
AMP’D ARCHIVES
Mail/Postal
About Spot Colors
As per the image to the right, “color” in these studies often refers to full color printing or process color printing. However, even using spot color printing can have the same beneficial effects on direct mail response. In process color printing, we overprint...
Boost Effectiveness and Save Money with Your Print
Did you know that you can save money on your print marketing and increase your marketing effectiveness at the same time? You might equate saving money with choosing less expensive paper or printing less, but it’s really about targeting and optimization. Here are three...
2013 USPS Promotions
For 2013 the USPS has rolled out several new promotions that will go throughout the year. Below is an overview of each of the promotions and how to get more details about each one. Mobile Coupon and/or Click-to-Call, March 1 - April 30, 2013 This is actually 2...
2013 Postage Increase
Earlier this month, the United States Postal Service, announced their proposal for postage increases to take effect on January 27, 2013 and which has since passed the Postal Regulatory Commission (PRC) review. First Class letter stamps will rise a penny to 46 cents...
USPS Picture Permit Indicia
In an effort to allow your mail to be even more marketable, the USPS recently announced a new formal picture permit indicia program. This new program allows the mailer to send out mail with a company's logo, photos, other branded images or graphics as part of the...
2012 USPS Mobile Barcode Promotion
Due to the high success of interest the 2011 mobile barcode promotion realized, the United States Postal Service (USPS) has announced it will be doing another mobile barcode promotion in the summer of 2012. The mobile barcode promotion is meant to help spur interest...
Psychographics Can Help Your Marketing Communications and Direct Mail
What are psychographics? Just as demographics describe what your customers look like (age, gender, ethnicity, income), psychographics describe how your customers think and behave. This gives you another way to segment or personalize your direct mail to make it more...
USPS Proposed Postage Increases Effective January 22, 2012
The United States Postal Service (USPS) is at it again with raising postal rates. With the media expectation of close to a $10 Billion dollar loss in FY2011 and continued declining mailing volume for first class mail, the Post Office has announced proposed postal...
Pushing the Envelope
Marketers thoughtfully develop the inside components of a direct mail package. But the best letter, replete with features and benefits and a measurable call to action, is worthless if it’s never read. The envelope is the key tool that determines whether your direct...