Think you’re being more effective by switching from traditional to digital media? Especially in the 18–34-year-old demographic? Think again! Two recent studies suggest that variable print may be far more effective, even among this coveted age group. A recent study...
AMP’D ARCHIVES
Mail/Postal
Be Different! Send Mail!
Do you want to stand out from the crowd? Do something different? Send mail! To many, this might sound like a strange suggestion. After all, isn’t the average household inundated with mail? Isn’t all this unwanted mail why services like Catalog Choice (which allows...
Simplified Addressing Expanded To Business Customers
In a surprising move, the USPS announced the expansion of Simplified Addressing to business customers whereas it was only allowed for governmental agencies before. Simplified addressing is simply the ability to print a mailpiece with “Postal Customer” (or...
USPS Announces New Price Increases
In an effort to continue to close their budget gap, the United States Postal Service has announced price increases that will go into affect on April 17. Although it has been nearly two years since the last postal rate increase, the first class rate of 44 cents will...