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Discussions around retention strategies come up every year. And every year, we promise to do more to ensure our donors stick around. Yet, retention rates have not drastically improved. It’s no secret. Long-term, repeat donors help you raise more money. Yet, the...
Discussions around retention strategies come up every year. And every year, we promise to do more to ensure our donors stick around. Yet, retention rates have not drastically improved. It’s no secret. Long-term, repeat donors help you raise more money. Yet, the...
You worked hard this year-end appeal season. Hopefully, it paid off, and you raised a lot of money! But do you really know how to evaluate your year-end appeal? Or do you just count how much you raised and call it a day? The amount of money you raised is significant....
In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have than it is to acquire new ones. But the reality is, with so much on a fundraiser’s...
If you’re like other successful fundraisers, you’re probably looking for ways to do something different and improve your fundraising outreach. But if you’ve been taking things day-by-day, you may not be caught up with the ways the nonprofit industry evolved in...
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