Content to help you
rise above the noise.
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
As a fundraiser, you know it’s not always easy to rise above the noise. But being creative and finding a way comes with the territory when you work in nonprofit development. And an awareness campaign can be a great way to do it! But these strategies require a unique...
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
Don’t press the panic button! We warned you this was coming. But we understand why you’d be concerned when you see such drastic fluctuations in your email open rate! Remember, Apple Mail’s privacy protection feature was rolled out as part of iOS 15 on September 20,...
Buckle up because you’re about to read some really important advice! In short, you need to resist the urge to take your foot off the gas when the dust settles after Giving Tuesday. We know, the last few weeks have been a whirlwind. And we’re not out of the weeds yet....
Did your past Giving Tuesday strategies come up short? Or are you looking to join in on the biggest day in philanthropy for the first time? Either way, it’s important to have a plan to get long-term value from your Giving Tuesday donors! Fundraisers raise more money...
The biggest day in fundraising is coming up on November 30! And if you’re like millions of other fundraisers, you’re probably looking for ways to make a real impact with your Giving Tuesday strategy this year. Giving Tuesday is a one-day event. But that doesn’t mean...
The past few weeks have been a little chaotic, haven’t they? We’re sure you’ve been busy, between developing your Giving Tuesday strategy and preparing for your year-end appeal. But you still need to engage donors when the dust settles after Giving Tuesday. So resist...
Is your nonprofit looking to get involved on Giving Tuesday for the first time? Or maybe you want to build on last year’s strategy for Giving Tuesday 2020? It’s been quite a year. And no one could have predicted the unique challenges the coronavirus pandemic would...
If you’ve worked in fundraising for any amount of time, you probably know all about Giving Tuesday, the global day of giving on the Tuesday before Thanksgiving. The people behind Giving Tuesday have announced #GivingTuesdayNow, a global day of giving on May 5, 2020 as...