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Crafting a compelling capital campaign case for support.

Crafting a compelling capital campaign case for support.

Your work isn’t done once you’ve thought through your capital campaign’s strategic message and developed a brand that communicates what your capital campaign is all about. You still need to use these elements to create a compelling case for support that explains why...

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Maximizing the value of small dollar donations.

Maximizing the value of small dollar donations.

You probably have a lot of ways to keep your high-level major donors happy and ready to give. But is your nonprofit also taking steps to make the most of small dollar donations? As you know, the fundraising landscape is constantly evolving. And the number of smaller...

Is it time for a data audit?

Is it time for a data audit?

As a fundraiser, you know the importance of strong donor data. But you need an organized database to get your data working for you. If you’re having trouble making sense of your data, it may be time for a data audit. Feeling limited is frustrating. Yet many...

How to segment your nonprofit’s audience.

How to segment your nonprofit’s audience.

As you know, effective fundraising is about engaging your audience with a message that feels personal and relevant. And using your data to segment your nonprofit’s audience allows you to speak more intimately with your supporters. A message that resonated with...

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