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You can raise more with personalized landing pages.

You can raise more with personalized landing pages.

Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. And personalized landing pages, or PURLs, have been around for a few years. But many nonprofits are still not using them to their advantage. Instead of asking...

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How to segment your nonprofit’s audience.

How to segment your nonprofit’s audience.

As you know, effective fundraising is about engaging your audience with a message that feels personal and relevant. And using your data to segment your nonprofit’s audience allows you to speak more intimately with your supporters. A message that resonated with...

Why aren’t you using donor surveys?

Why aren’t you using donor surveys?

This isn’t one of those articles about the latest, greatest thing in fundraising. If you work at a nonprofit, you already know a donor survey is an important tool for gathering feedback on several aspects of your organization. Yet, only one in four organizations...

Finding supporters who fit your ideal donor profile.

Finding supporters who fit your ideal donor profile.

Donor acquisition is always on the minds of nonprofit professionals. Yes, it is important to grow your donor base consistently. But don’t just cast a wide net and play the numbers game, hoping someone out there will give! You can do more to advance your mission if you...

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