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Donors need to know the impact of every donation.

Donors need to know the impact of every donation.

It’s no secret. Donors want to know the real impact of every donation. We’re talking about specific, tangible ways to help donors understand the difference they make through their support. In fact, 80 percent of donors feel it is important to know the real outcomes of...

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Six strategies for securing a second gift.

Six strategies for securing a second gift.

When nonprofit professionals think about donor acquisition, they're often focused on securing a first-time donation. But did you know a donor’s second gift is probably the most important one they will make to your organization? Securing a second gift from new donors...

There’s always a new story to tell.

There’s always a new story to tell.

You’d be surprised how many places your nonprofit can find a new story to tell. Or how many older stories you can rediscover and tell again in a more powerful way. In fact, most nonprofits have more stories than they realize at their fingertips. They just don’t know...

How independent schools can be more data driven.

How independent schools can be more data driven.

Many independent schools and universities are looking for ways to do more with their data.  As you know, every organization is different. But despite having different missions, audiences, and goals, we can all do more with a data-driven approach. You’re more likely to...

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