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When overwhelmed fundraisers think about donor acquisition, they usually celebrate the first gift. And acquiring a new donor is a big win! But the real opportunity is about securing a second gift from donors who gave on GivingTuesday or to your year-end appeal. This...
When overwhelmed fundraisers think about donor acquisition, they usually celebrate the first gift. And acquiring a new donor is a big win! But the real opportunity is about securing a second gift from donors who gave on GivingTuesday or to your year-end appeal. This...
The biggest day in fundraising can sneak up on you if you’re not thinking ahead. December 2 is going to come up fast. So, it’s time to prepare your GivingTuesday strategy before it’s too late. You know GivingTuesday is a major opportunity. After all, donors in the US...
We get it. GivingTuesday can feel overwhelming, especially when time and resources are already stretched thin. But the organizations that get the most out of it aren’t the ones with the flashiest campaigns. They’re the ones who help GivingTuesday donors make a...
Intentionally focusing on data-driven communications can seem scary to many nonprofits. We’ve become accustomed to standard metric reports in the performance dashboards built into our donor management systems. And we’re comfortable doing things the way we’ve always...
In prior blog posts, we have stressed the importance of following up with donors with a strong stewardship program. Fundraising is really about building relationships with donors. A quick thank you message does wonders to let a donor know you appreciate their effort....
Halloween has come and gone and holiday decorations line the shelves at most retail outlets. Black Friday shopping bleeds over and starts on Thanksgiving Day. Those who want to avoid the crowds spend hours browsing Amazon on Cyber Monday. But as fundraisers, we have a...