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4 ways nonprofits use data to optimize email outreach.

4 ways nonprofits use data to optimize email outreach.

You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to M+R...

Recent blogs.

Applying data-driven ask strings in your appeals.

Applying data-driven ask strings in your appeals.

If you've read our blog before, you know a lot of our advice relies on your nonprofit's ability to collect, store, and utilize strong data. It's true, whether you are building targeted audiences, creating more personal communications, or developing data-driven ask...

What’s missing from your new donor welcome kit?

What’s missing from your new donor welcome kit?

It’s no secret. Nonprofits raise more money when they acquire long-term donors who give again and again over time. Yet, many fundraisers still struggle with donor retention. And one of the main reasons is because they do not have a compelling new donor welcome kit....

Being strategic with your post-event messages.

Being strategic with your post-event messages.

As you know, the fundraising landscape is always evolving. And there have never been more questions around nonprofit events. But whether you’re hosting a traditional fundraiser or something more innovative, you will need to follow up with effective post-event...

Get a jump on your #GivingTuesday plans.

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