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When overwhelmed fundraisers think about donor acquisition, they usually celebrate the first gift. And acquiring a new donor is a big win! But the real opportunity is about securing a second gift from donors who gave on GivingTuesday or to your year-end appeal. This...
When overwhelmed fundraisers think about donor acquisition, they usually celebrate the first gift. And acquiring a new donor is a big win! But the real opportunity is about securing a second gift from donors who gave on GivingTuesday or to your year-end appeal. This...
As you know, fundraising takes patience. It’s a lot of work to reach potential donors, engage them, and encourage them to support you long-term. But that doesn’t mean you can’t raise more money now by making sure it’s easy to give. We often don’t see the results of...
Are you using text messages to engage your donors? On average, we check our phones 205 times a day. And 76 percent of us check our phones within five minutes of receiving a notification, according to the 2025 Mobile Usage Survey. Effective fundraising is all about...
Does it feel like you're being asked to raise more money with fewer resources? You're not alone. Fundraising teams are stretched thin, and development offices are challenged with shrinking budgets, leaner staff, and growing expectations. That’s why keeping an eye on...
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