by Mike Montalto | Nov 10, 2022 | Appeals, Guest Blogs, Nonprofit Marketing
Guest blog by Joanne Toller, The Cause Specialist. As the holiday season approaches, it is time to start thinking about our annual fundraising campaigns. The holidays are a time for giving, which includes giving to nonprofits. Many charities see the most significant...
by Mike Montalto | Oct 20, 2022 | Design, Marketing, News
There’s never a dull moment, is there? If you’re familiar with our blog, you know the fundraising landscape is always evolving. And today, we’ll help you understand the impact of Adobe dropping support for Pantone libraries on nonprofit organizations everywhere. The...
by Mike Montalto | Oct 6, 2022 | Appeals, Integrated Marketing, Nonprofit Marketing
There’s no doubt about it. We’re all subject to information overload. We’re bombarded by thousands of messages, advertisements, and calls-to-action every day. But we can’t possibly remember them all. And we will act on even fewer. This creates a problem for nonprofit...
by Mike Montalto | Sep 22, 2022 | Integrated Marketing, Nonprofit Marketing, Strategy
Integrated messaging, cross-channel communications, multi-medium marketing. You’ve heard all these before. But let’s ditch the complicated jargon. After all, effectively going surround sound and rising above the noise is a difficult task as is! We’re going to break it...
by Mike Montalto | Jul 21, 2022 | E-mail, Integrated Marketing, Mail/Postal
As fundraisers, we’re often tasked to do more with less. It comes with the territory. That’s why being more strategic with your nonprofit’s mailing list is key to ensuring you’re engaging with donors effectively. Often, less is more. But many fundraisers hesitate to...
