by Mike Montalto | Apr 10, 2025 | Data + Analytics, Nonprofit Marketing
A more efficient fundraising strategy means you will spend less, raise more, and direct more of those fundraising dollars toward your mission. There’s always more to do to support your cause. So don’t stop when you hit your goals and feel that sense of accomplishment....
by Mike Montalto | Mar 27, 2025 | Data + Analytics
You know donors are more willing to engage when they receive individualized communications that bring them closer to your mission, work, and organization. And it’s no secret that data-driven personalization strategies are still some of the most effective ways to...
by Mike Montalto | Mar 13, 2025 | Fundraising, Nonprofit Marketing
Did you raise less than you expected this year-end giving season? Well, you probably want to find out what went wrong before your spring appeal. And your nonprofit’s ask string might be to blame! You should be rewarded for creating communications that feel...
by Mike Montalto | Feb 27, 2025 | Donor Retention, Donor Stewardship, Nonprofit Marketing
Discussions around retention strategies come up every year. And every year, we promise to do more to ensure our donors stick around. Yet, retention rates have not drastically improved. It’s no secret. Long-term, repeat donors help you raise more money. Yet, the...
by Mike Montalto | Jan 30, 2025 | Data + Analytics, Nonprofit Marketing
It’s no secret. Successful fundraising campaigns involve prioritizing donors to reach the right supporters with the right message that inspires someone to make a difference. But determining who those donors are isn’t always easy. Sending everything to everyone is not...
