by Mike Montalto | Nov 21, 2024 | Donor Acquisition, Donor Stewardship, Giving Tuesday
Buckle up because you’re about to read some important advice! In short, you need to resist the urge to take your foot off the gas when the dust settles after GivingTuesday. We know. The last few weeks have been a whirlwind. And we’re not out of the weeds yet. After...
by Mike Montalto | Nov 7, 2024 | Giving Tuesday, Integrated Marketing, Social Media
Thanksgiving is coming up fast. And after a deliciously long weekend, fundraisers everywhere will turn their attention to GivingTuesday. But don’t throw in the towel if you haven’t started planning for the world’s only official day of giving. In the spirit of...
by Mike Montalto | Oct 24, 2024 | Integrated Marketing, Nonprofit Technology, Personalization
Nonprofit organizations are always looking to get ahead on the latest fundraising technologies and trends. And personalized landing pages, or PURLs, have been around for a few years. But many nonprofits are still not using them to their advantage. Instead of asking...
by Mike Montalto | Oct 3, 2024 | Donor Retention, Donor Stewardship, Nonprofit Marketing
It’s no secret. Donors want to know the real impact of every donation. We’re talking about specific, tangible ways to help donors understand the difference they make through their support. In fact, 80 percent of donors feel it is important to know the real outcomes of...
by Mike Montalto | Sep 19, 2024 | Data + Analytics, E-mail, Personalization
You know an effective email strategy is an important part of achieving your goals and fulfilling your mission. And you can engage more donors, inspire action, and make a bigger impact when you use your nonprofit’s data to optimize email outreach. But according to M+R...
