by Mike Montalto | Aug 8, 2024 | Appeals, Nonprofit Marketing, Personalization
The summer is almost behind us, and fundraisers like yourself are spinning their wheels and starting to think ahead about the 2024 year-end campaign season. So don’t just burn rubber! It’s always great to be proactive. But you’ve got a lot on your mind, and it’s not...
by Mike Montalto | Jul 25, 2024 | Marketing, Nonprofit Marketing, Nonprofit Technology
Let’s be real. No one is perfect. So, when was the last time you did some soul-searching and asked, “What fundraising communications mistakes are we making, and how do we fix them?” Whether you’re new to fundraising or have been working at a nonprofit for decades,...
by Mike Montalto | Jul 11, 2024 | E-mail, Integrated Marketing, Nonprofit Marketing
You don’t need us to tell you how hard it can be to rise above the noise with your nonprofit’s email campaign. The average office worker in the United States receives 121 emails per day. And almost half of those are considered spam. If you want to raise more money,...
by Mike Montalto | Jun 27, 2024 | Major Donors, Nonprofit Marketing, Nonprofit Technology
Let’s cut to the chase. Too many organizations don’t put enough thought into how they engage mid-level donors. If you’re like other fundraisers, most of your nonprofit’s strategy is probably focused on acquiring new donors and locking in high-level contributors for...
by Mike Montalto | May 30, 2024 | Nonprofit Marketing, Nonprofit Technology, Online Donations
You know you’re going to have a hard time raising money and achieving your goals if your nonprofit’s call-to-action leaves a lot to be desired. Building an effective communication strategy for your nonprofit takes a lot of work. You need to plan how you will tell your...
