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Crafting a compelling capital campaign case for support.

Crafting a compelling capital campaign case for support.

by Mike Montalto | May 2, 2024 | Capital Campaigns, Integrated Marketing, Online Donations

Your work isn’t done once you’ve thought through your capital campaign’s strategic message and developed a brand that communicates what your capital campaign is all about. You still need to use these elements to create a compelling case for support that explains why...
Building a strategic plan for your capital campaign communications.

Building a strategic plan for your capital campaign communications.

by Mike Montalto | Mar 24, 2022 | Capital Campaigns, Integrated Marketing, Marketing

As fundraisers, we often pride ourselves on our ability to wear multiple hats, be adjustable, and pivot on the fly. But it’s better to be proactive than reactive, especially with big projects. So, it’s important to think ahead and build a strategic plan for your...
What should you know about capital campaign branding?

What should you know about capital campaign branding?

by Mike Montalto | Feb 3, 2022 | Branding, Capital Campaigns, Design

You want to make a good first impression when you’re launching a new fundraising initiative. And your capital campaign branding is the first step in helping your audience understand why this campaign is so important! What’s the first thing that comes to mind when you...
The Five Fundamental Pages of a Campaign Microsite

The Five Fundamental Pages of a Campaign Microsite

by Mike Montalto | Sep 26, 2019 | Digital, Fundraising, Strategy

Providing a thorough, engaging, and user-friendly experience for online donors is a must for modern fundraisers. After all, your website is the online home for all your regular initiatives and a platform to broadcast why your work is so important. But a separate...

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