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How to highlight the impact of every donation.

How to highlight the impact of every donation.

by Mike Montalto | Dec 1, 2022 | Donor Retention, Donor Stewardship, Nonprofit Marketing

It’s no secret. Donors want to know the real impact of every donation. We’re talking about specific, tangible ways to help donors understand the difference they make through their support. In fact, 80 percent of donors feel it is important to know the real outcomes of...
The right way to compare dollars to impact.

The right way to compare dollars to impact.

by Mike Montalto | Feb 24, 2022 | Fundraising, Marketing, Personalization

One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor their gift of...

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