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The right way to compare dollars to impact.

The right way to compare dollars to impact.

by Mike Montalto | Feb 24, 2022 | Fundraising, Marketing, Personalization

One of the biggest challenges we face as nonprofit professionals is breaking down the complex nature of our work in a digestible and straightforward way for donors. That’s why many organizations compare a donor’s dollars to their impact. Telling a donor their gift of...
How to show donors the impact of every donation.

How to show donors the impact of every donation.

by Mike Montalto | Aug 5, 2021 | Donor Retention, Fundraising, Strategy

It’s no secret. Donors want to know the real impact of every donation they make. We’re talking about specific, tangible ways to help donors understand how they’ve impacted a cause that’s important to them. In fact, 80 percent of respondents feel it is important to...

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