by Mike Montalto | Jan 22, 2026 | Donor Retention, Donor Stewardship, Personalization
In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have than it is to acquire new ones. But the reality is, with so much on a fundraiser’s...
by Mike Montalto | Jan 8, 2026 | News, Nonprofit Marketing, Nonprofit Technology
Successful fundraising doesn’t always look like record-breaking numbers or flawless campaigns. Sometimes it’s about keeping your program steady when everything around you feels uncertain. Success can mean adapting faster than planned, finding clarity as donor behavior...
by Mike Montalto | Dec 18, 2025 | Donor Acquisition, Nonprofit Marketing
When overwhelmed fundraisers think about donor acquisition, they usually celebrate the first gift. And acquiring a new donor is a big win! But the real opportunity is about securing a second gift from donors who gave on GivingTuesday or to your year-end appeal. This...
by Mike Montalto | Dec 4, 2025 | Giving Tuesday, Nonprofit Marketing
Buckle up because you’re about to read some important advice! In short, you need to resist the urge to take your foot off the gas when the dust settles after GivingTuesday. We know. The last few weeks have been a whirlwind. And we’re not out of the weeds yet. After...
by Mike Montalto | Nov 20, 2025 | Donor Acquisition, Nonprofit Marketing
You’ve got a million things going on. You’re finalizing your year-end appeal, juggling internal deadlines, and maybe even preparing last-minute GivingTuesday emails. So, when you see a small dollar donation come in from a new donor, it’s understandable if it doesn’t...
