by Mike Montalto | Mar 5, 2026 | Donor Retention, Nonprofit Marketing
Think of your spring appeal stewardship strategy as an opportunity to press the reset button. By this time of year, your donors have moved past the intensity of the holidays and are settling back into their routines. This shift creates a natural moment of transition...
by Mike Montalto | Feb 19, 2026 | Donor Acquisition, Donor Retention, Nonprofit Marketing
Let’s face the facts. You can keep up with all the best practices and try every new trick in the book. But donors will still disconnect from your mission if you don’t have a strong foundation in place. Are you struggling to retain donors? Or do you find supporters...
by Mike Montalto | Jan 22, 2026 | Donor Retention, Donor Stewardship, Personalization
In a perfect world, we wouldn’t need to worry about recovering lapsed donors. You already know that it’s more efficient for nonprofits to focus on retaining the donors they already have than it is to acquire new ones. But the reality is, with so much on a fundraiser’s...
by Mike Montalto | Jan 8, 2026 | News, Nonprofit Marketing, Nonprofit Technology
Successful fundraising doesn’t always look like record-breaking numbers or flawless campaigns. Sometimes it’s about keeping your program steady when everything around you feels uncertain. Success can mean adapting faster than planned, finding clarity as donor behavior...
by Mike Montalto | Dec 18, 2025 | Donor Acquisition, Nonprofit Marketing
When overwhelmed fundraisers think about donor acquisition, they usually celebrate the first gift. And acquiring a new donor is a big win! But the real opportunity is about securing a second gift from donors who gave on GivingTuesday or to your year-end appeal. This...
