by Mike Montalto | May 25, 2023 | Data + Analytics, Nonprofit Marketing
You don’t need us to tell you it’s a good idea to A/B test your nonprofit’s communications. But when you’re hitting your fundraising goals, and things are good, it can become a little too tempting to maintain the status quo. But you should always be looking for ways...
by Mike Montalto | May 18, 2023 | Design, Fundraising, Marketing
Let’s face it. We all know there is no “magic bullet” to completely overhaul and improve your fundraising strategy. And of course, it’s important to think about your long-term approach. But as a development professional, you don’t always have the time or bandwidth to...
by Mike Montalto | May 11, 2023 | Donor Acquisition, Donor Retention, Donor Stewardship
You probably have a lot of ways to keep your high-level major donors happy and ready to give. But is your nonprofit also taking steps to make the most of small dollar donations? As you know, the fundraising landscape is constantly evolving. And the number of smaller...
by Mike Montalto | Apr 20, 2023 | Donor Retention, Marketing, Nonprofit Marketing
This isn’t one of those articles about the latest, greatest thing in fundraising. If you work at a nonprofit, you already know a donor survey is an important tool for gathering feedback on several aspects of your organization. Yet, only one in four organizations...
by Mike Montalto | Apr 13, 2023 | Donor Acquisition, Strategy
Donor acquisition is always on the minds of nonprofit professionals. Yes, it is important to grow your donor base consistently. But don’t just cast a wide net and play the numbers game, hoping someone out there will give! You can do more to advance your mission if you...
