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How should fundraisers embrace ChatGPT.

How should fundraisers embrace ChatGPT.

by Mike Montalto | Jun 8, 2023 | Integrated Marketing, Nonprofit Marketing, Nonprofit Technology

You’ve probably heard about how artificial intelligence (AI) programs like ChatGPT are changing how we approach copywriting. As you know, the fundraising landscape is always evolving. And many nonprofit professionals are wondering if and how they should embrace...
Important fundraising tools for your school.

Important fundraising tools for your school.

by Mike Montalto | Jun 1, 2023 | Education, Nonprofit Marketing, Strategy

No matter what you do or why you do it, you need the right tools for the job! A chef needs a knife. A carpenter needs a hammer. And you need the right fundraising tools for your school if you want to achieve your goals and advance your mission. Raising money for your...
How an A/B test keeps your fundraising on track.

How an A/B test keeps your fundraising on track.

by Mike Montalto | May 25, 2023 | Data + Analytics, Nonprofit Marketing

You don’t need us to tell you it’s a good idea to A/B test your nonprofit’s communications. But when you’re hitting your fundraising goals, and things are good, it can become a little too tempting to maintain the status quo. But you should always be looking for ways...
3 simple ways to improve your fundraising today.

3 simple ways to improve your fundraising today.

by Mike Montalto | May 18, 2023 | Design, Fundraising, Marketing

Let’s face it. We all know there is no “magic bullet” to completely overhaul and improve your fundraising strategy. And of course, it’s important to think about your long-term approach. But as a development professional, you don’t always have the time or bandwidth to...
Why aren’t you using donor surveys?

Why aren’t you using donor surveys?

by Mike Montalto | Apr 20, 2023 | Donor Retention, Marketing, Nonprofit Marketing

This isn’t one of those articles about the latest, greatest thing in fundraising. If you work at a nonprofit, you already know a donor survey is an important tool for gathering feedback on several aspects of your organization. Yet, only one in four organizations...
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