by Mike Montalto | Apr 20, 2023 | Donor Retention, Marketing, Nonprofit Marketing
This isn’t one of those articles about the latest, greatest thing in fundraising. If you work at a nonprofit, you already know a donor survey is an important tool for gathering feedback on several aspects of your organization. Yet, only one in four organizations...
by Mike Montalto | Apr 13, 2023 | Donor Acquisition, Strategy
Donor acquisition is always on the minds of nonprofit professionals. Yes, it is important to grow your donor base consistently. But don’t just cast a wide net and play the numbers game, hoping someone out there will give! You can do more to advance your mission if you...
by Mike Montalto | Apr 6, 2023 | Donor Acquisition, Donor Retention, Nonprofit Marketing
When nonprofit professionals think about donor acquisition, they’re often focused on securing a first-time donation. But did you know a donor’s second gift is probably the most important one they will make to your organization? Securing a second gift from new...
by Mike Montalto | Mar 9, 2023 | Donor Retention, Mobile Fundraising, Nonprofit Technology
You wouldn’t be surprised to learn more and more nonprofit organizations are using text messages as part of their communications strategy, would you? According to TechJury, 60 percent of people read texts within 1 to 5 minutes of receiving them. And 66 percent of...
by Mike Montalto | Feb 16, 2023 | Branding, Donor Acquisition, Fundraising
If you keep up with the latest trends in fundraising, you already know everyone is talking about monthly giving programs. Individual giving and donor retention rates are falling. And fundraisers everywhere are looking for ways to fill in the gaps. Monthly giving can...
