by Mike Montalto | Apr 13, 2023 | Donor Acquisition, Strategy
Donor acquisition is always on the minds of nonprofit professionals. Yes, it is important to grow your donor base consistently. But don’t just cast a wide net and play the numbers game, hoping someone out there will give! You can do more to advance your mission if you...
by Mike Montalto | Apr 6, 2023 | Donor Acquisition, Donor Retention, Nonprofit Marketing
When nonprofit professionals think about donor acquisition, they’re often focused on securing a first-time donation. But did you know a donor’s second gift is probably the most important one they will make to your organization? Securing a second gift from new...
by Mike Montalto | Mar 30, 2023 | Nonprofit Marketing, Storytelling
You’d be surprised how many places your nonprofit can find a new story to tell. Or how many older stories you can rediscover and tell again in a more powerful way. In fact, most nonprofits have more stories than they realize at their fingertips. They just don’t know...
by Mike Montalto | Mar 16, 2023 | Nonprofit Marketing, Personalization, Storytelling
Boring storytelling could be holding your nonprofit back. Think about it. We’ve used the power of storytelling to connect with one another and understand the world around us for centuries. And believe it or not, the framework for telling an effective story has stayed...
by Mike Montalto | Feb 23, 2023 | Donor Retention, Education, Integrated Marketing
If you work in fundraising, you know that effective communication is all about reaching the right people, with the right message, in the right way. But no two audiences are the same. And your independent school or university’s alumni want to hear a specific message...
