by Mike Montalto | Jan 19, 2023 | Branding, Events, Nonprofit Marketing
You know time can move fast if you work in the nonprofit industry. Organizations that don’t come up with a proactive plan often find themselves scrambling at the last minute. So, it’s never too soon to build your outreach strategy for your next fundraising event. And...
by Mike Montalto | Dec 22, 2022 | Donor Acquisition, Donor Retention, Nonprofit Marketing
The days when we would talk about millennials being the future are over. Older millennials are entering their 40s. The future is now, and you should have a specific plan to retain millennial donors after the appeal season. Did you know, according to Nonprofit Source,...
by Mike Montalto | Dec 8, 2022 | Data + Analytics, Fundraising, Nonprofit Marketing
Have you ever come up with an amazing appeal package but didn’t get the results you were expecting? Well, your nonprofit’s ask string might be to blame! You should be rewarded for creating communications that feel personal, tell a donor-centric story, and explain the...
by Mike Montalto | Nov 10, 2022 | Appeals, Guest Blogs, Nonprofit Marketing
Guest blog by Joanne Toller, The Cause Specialist. As the holiday season approaches, it is time to start thinking about our annual fundraising campaigns. The holidays are a time for giving, which includes giving to nonprofits. Many charities see the most significant...
by Mike Montalto | Aug 18, 2022 | Appeals, Nonprofit Marketing, Personalization
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
