by Mike Montalto | Aug 18, 2022 | Appeals, Nonprofit Marketing, Personalization
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
by Mike Montalto | Aug 4, 2022 | Branding, Donor Retention, Nonprofit Marketing
Let’s face the facts. It doesn’t matter if your emails are technically sound and your print pieces and website are well designed and engaging if your nonprofit’s message doesn’t resonate with donors. When’s the last time you sat down and thought about how your...
by Mike Montalto | May 26, 2022 | Donor Acquisition, Donor Retention, Integrated Marketing
It’s no secret. Nonprofits raise more money when they acquire long-term donors who give again and again over time. Yet, many fundraisers still struggle with donor retention. And one of the main reasons is because they do not have a compelling new donor welcome kit....
by Mike Montalto | May 19, 2022 | Events, Nonprofit Marketing
As you know, the fundraising landscape is always evolving. And there have never been more questions around nonprofit events. But whether you’re hosting a traditional fundraiser or something more innovative, you will need to follow up with effective post-event...
by Guest blog author | Apr 28, 2022 | Data + Analytics, Fundraising, Guest Blogs
How to simplify the way you manage donors. Guest blog by Georgie Moore, Content Marketer, Raisely. If you’re not all that data-savvy, the concept of donor management can seem daunting. It’s all about recording and tracking data, then using this information to foster...
