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It’s time to rethink your nonprofit’s appeal letter.

It’s time to rethink your nonprofit’s appeal letter.

by Mike Montalto | Aug 18, 2022 | Appeals, Nonprofit Marketing, Personalization

True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
5 terrific tips for your 2021 year-end appeal.

5 terrific tips for your 2021 year-end appeal.

by Mike Montalto | Aug 26, 2021 | Appeals, Fundraising, Strategy

The summer is almost behind us and fundraisers like yourself are spinning their wheels and starting to think ahead about the 2021 year-end appeal season. But don’t just burn rubber! It’s always great to be proactive. But you’ve got a lot on your mind. And it’s not...
COVID-19: Using the Right Tone in Crisis Appeals

COVID-19: Using the Right Tone in Crisis Appeals

by Mike Montalto | Apr 2, 2020 | Appeals, Fundraising, News

So, your nonprofit has decided to send out an appeal during the coronavirus outbreak. That’s great news! It’s important to keep raising money and achieving your goals during this uncertain time. But you will need to use the right tone in crisis appeals if you want to...
Key Metrics to Keep in Mind for Youe End-of-Year Appeal

Key Metrics to Keep in Mind for Youe End-of-Year Appeal

by Jade Lien | Nov 15, 2018 | Data + Analytics, Fundraising, Strategy

The lead up to the new year is a crazy time for nonprofits. Fundraising organizations spend a lot of time thinking about, stressing over, and executing their end-of-year appeal. So much time and effort goes into developing these appeals that fundraisers sometimes...

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