by Mike Montalto | Aug 18, 2022 | Appeals, Nonprofit Marketing, Personalization
True or False? An emotional story about your beneficiaries is the most effective way to approach your nonprofit’s appeal letter. It’s false! Now, we’re not saying that you should ditch your stories or how you play on the emotions of your donors. However, if you want...
by Mike Montalto | Aug 26, 2021 | Appeals, Fundraising, Strategy
The summer is almost behind us and fundraisers like yourself are spinning their wheels and starting to think ahead about the 2021 year-end appeal season. But don’t just burn rubber! It’s always great to be proactive. But you’ve got a lot on your mind. And it’s not...
by Mike Montalto | Apr 2, 2020 | Appeals, Fundraising, News
So, your nonprofit has decided to send out an appeal during the coronavirus outbreak. That’s great news! It’s important to keep raising money and achieving your goals during this uncertain time. But you will need to use the right tone in crisis appeals if you want to...
by Jade Lien | Nov 15, 2018 | Data + Analytics, Fundraising, Strategy
The lead up to the new year is a crazy time for nonprofits. Fundraising organizations spend a lot of time thinking about, stressing over, and executing their end-of-year appeal. So much time and effort goes into developing these appeals that fundraisers sometimes...
