by Mike Montalto | Apr 2, 2020 | Appeals, Fundraising, News
So, your nonprofit has decided to send out an appeal during the coronavirus outbreak. That’s great news! It’s important to keep raising money and achieving your goals during this uncertain time. But you will need to use the right tone in crisis appeals if you want to...
by Mike Montalto | Feb 6, 2020 | Events, Fundraising, Strategy
As you know, the end of the year is a critical time for fundraisers. After all, 17 percent of overall giving occurs in December, according to Blackbaud’s 2018 Charitable Giving Report. So, it’s no wonder there’s such a focus on your year-end push. But you can’t...
by Mike Montalto | Jan 2, 2020 | Fundraising, Marketing, Strategy
If you’re like other fundraisers, you’re always looking for the next big thing. It’s important to stay on the cutting-edge if you want to raise more money so your nonprofit can achieve its goals and further its mission. The fundraising landscape is evolving at a rapid...
by Mike Montalto | Dec 19, 2019 | Data + Analytics, Fundraising, Strategy
As a fundraiser, I’m sure you’ve had this experience. You come up with a great new way for your organization to raise more money. Then, you pitch your plan to your nonprofit’s leadership and they undoubtedly ask, what’s the potential ROI? Of course, your nonprofit’s...
by Mike Montalto | Dec 12, 2019 | Integrated Marketing, Nonprofit Technology, Strategy
In 2019 nonprofits have been forced to get creative and re-evaluate their fundraising strategy. The fundraising landscape is changing at a shocking pace. Individual giving, donor retention, and donor acquisition rates continue to trend downwards. These developments...
